MORRISON Margaret A Using qualitative research in advertising Strategies, techniques, and applications. - 2nd - Los Angeles Sage Publications 2012 - xvi, 218p Bibliography: P 207-11 cm. ISBN: 9781412987240 2054.79 Source: 1751, 24/09/2012, SUCCESS BOOK SERVICE General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:513b4, Q2