Rossi Peter Eric <br/><br/>
Bayesian statistics and marketing 

 - Chichester  John Wiley & Sons        2005 
 - x,348p.  cm. 
 - Wiley series in probability and statistics .
<br/><br/> Appendix A- B, 279-334p; Bibliographical references 335-339p; Index 341-348p 
<br/><br/><label>ISBN: </label>0470863676 (hbd) 
<br/><br/><label>Standard No.: </label>18462 
<br/><br/><label>Source: </label> 678, 20/03/2006, Vardhman Books  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Bayesian statistical decision theory<br/> Marketing research-Mathematical models<br/> Marketing-Mathematical models<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2871, P5