TY  - BOOK
AU  - Rossi Peter Eric
AU  -  Allenby Greg Martin
AU  -  McCulloch Robert Edward
TI  - Bayesian statistics and marketing
T2  - Wiley series in probability and statistics
SN  - 0470863676 (hbd)
U1  - B2871, P5 
PY  - 2005///
CY  - Chichester
PB  - John Wiley & Sons      
KW  -  Bayesian statistical decision theory
KW  -  Marketing research-Mathematical models
KW  -  Marketing-Mathematical models
KW  - Operational Research
N1  - Appendix A- B, 279-334p; Bibliographical references 335-339p; Index 341-348p
ER  -