Lehman Donald R, and others <br/><br/>
Marketing research 

 - Massachusetts  Addison-Wesley            1998 
 - xx, 780p  cm. 
<br/><br/> Bibliography chapterwise; Appendix: p 751-757 
<br/><br/><label>ISBN: </label>0321014162 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, N8