TY  - BOOK
AU  - Lehman Donald R, and others
TI  - Marketing research
SN  - 0321014162
U1  - X:51b4, N8 
PY  - 1998///
CY  - Massachusetts
PB  - Addison-Wesley          
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: p 751-757
ER  -