Steckel Joel H <br/><br/>
Analysis for strategic marketing 

 - Massachusetts  Addison-Wesley            1998 
 - xiii, 514p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0321001982 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N8