TY  - BOOK
AU  - Steckel Joel H
AU  -  Rao Vithala R
TI  - Analysis for strategic marketing
SN  - 0321001982
U1  - X:51, N8 
PY  - 1998///
CY  - Massachusetts
PB  - Addison-Wesley          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -