Tellis Gerald J <br/><br/>
Advertising and sales promotion strategy 

 - Massachusetts  Addison-Wesley            1998 
 - xvii, 483p  cm. 
<br/><br/> Glossary: P 437-453 
<br/><br/><label>ISBN: </label>0321014111 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, N8