TY  - BOOK
AU  - Lilien Gary L
TI  - Marketing management :  Analytic exercieses for spreadsheets   
SN  - 0894262394
U1  - X:51-8:(D6,9(B), N3 
PY  - 1993///
CY  - Massachusetts
PB  - Scientific Press         
KW  - Marketing
N1  - Bibliography : p 225-31; Appendix : At the end; Floppy included
ER  -