TY  - BOOK
AU  - Buell Victor P
TI  - Marketing management in action
T2  - Mcgraw-Hill Series in Marketing and advertising. Ed by Steuart Henderson Britt
U1  - X:51-8, K6 
PY  - 1965///
CY  - Mcgraw-Hill
PB  - Book Company New Francisco       
KW  - Marketing
ER  -