TY  - BOOK
AU  - Sherlekar S A
AU  -  Sherlekar V S
TI  - Global marketing management :  Under value-based integrated customerised approach   
U1  - X:51-8, PO 
PY  - 2000///
CY  - Mumbai
PB  - Himalaya Publishing         
KW  - Marketing
N1  - Bibliography : p 572
ER  -