Wells William, and others <br/><br/>
Advertising   Principles and practice    

 - 4 
 - NJ  Prentice Hall          1998 
 - xxi, 731p  cm. 
<br/><br/> Appendix: p 696-704; Glossary: p 705-713 
<br/><br/><label>ISBN: </label>0135978815 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, N2;N8