TY  - BOOK
AU  - Mandell Maurice I
TI  - Advertising
SN  - 0130144495
U1  - X:513, K6;M6/TD3 
PY  - 1980///
CY  - NJ
PB  - Prentice Hall        
KW  - Advertising
N1  - Bibliography: p 738-744; Glossary: p 725-737
ER  -