TY  - BOOK
AU  - PADMAMANABHAN V.S.
AU  -  MURTHY H.S.
TI  - Advertising and sales promotion:  An indian perspective.   
SN  - 9788190832281
U1  - X:513.2, Q1 
PY  - 2011///
CY  -  New Delhi 
PB  - Ane Books        
ER  -