TY  - BOOK
AU  - KUNDRA Shipra
TI  - Introduction to advertising and public relations
SN  - 8126124563
U1  - X:513, P5 
PY  - 2005///
CY  -  New Delhi 
PB  - Anmol Publications        
KW  - Commerce
N1  - Bibliography: p 344-50; Glossary: p 326-43
ER  -