DEVARAJA T.S. Fundamentals of marketing management. - New Delhi Anmol Publications 2010 - xxiv,434p. cm. Bibliography chapterwise ISBN: 9788126142101 845.75 Source: 5283, 18/03/2014, RAJKIRAN BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8, Q0