TY  - BOOK
AU  - KUMAR N.
AU  -  MITTAL R.
TI  - Advertising management
SN  - 8126111844
U1  - X:513-8, P2 
PY  - 2002///
CY  -  New Delhi 
PB  - Anmol Publications        
KW  - Sociology
N1  - Appendix: p 237-43
ER  -