TY  - BOOK
AU  - Stephenson Roy
TI  - Marketing planning for financial services
SN  - 0566085542 (hbd)
U1  - B2T0b8D, P5   TOR 
PY  - 2005///
CY  - Hants
PB  - Gower Published Limited       
KW  -  Financial services
KW  -  Marketing Planning
KW  - Operational Research
N1  - Index 181-183p
ER  -