TY  - BOOK
AU  - AJAY KUMAR
AU  -  KAMAL SINGH
TI  - Consumer behaviour and marketing communication:  An Indian perspecvtive   
SN  - 9789351191827
U1  - X:1:(S:44), Q4 
PY  - 2014///
CY  -  New Delhi 
PB  - Biztantra         
KW  - Commerce
N1  - Bibliography: P 253-254
ER  -