ANAND Vijay Prakash Marketing management An Indian perspective. - New Delhi Biztantra 2012 - xxv,333p. cm. Bibliography: P 349-380 ISBN: 9789350042489 305.14999999999998 Source: 1016, 13/03/2015, Pranami Book Service General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8.2, Q2