TY  - BOOK
AU  - ANAND Vijay Prakash
TI  - Marketing management:  An Indian perspective.   
SN  - 9789350042489
U1  - X:51-8.2, Q2 
PY  - 2012///
CY  -  New Delhi 
PB  - Biztantra         
KW  - Commerce
N1  - Bibliography: P 349-380
ER  -