TY  - BOOK
AU  - Clow Kenneth E
AU  -  Kurtz David L
TI  - Services marketing:  Operation, management, and strategy   
SN  - 8177223763
U1  - X9(Y):51, P3/TD 
PY  - 2003///
CY  -  New Delhi 
PB  - Biztantra         
KW  - Commerce
N1  - Appendix: P 371-444; Glossary: P 445-449
ER  -