TY  - BOOK
AU  - SHIMP Terence A.
TI  - Integrated marketing communication in advertising and promotion
SN  - 9788131516522
U1  - X:513, Q0/TD 
PY  - 2010///
CY  -  New Delhi 
PB  - Cengage Learning        
KW  - Commerce
N1  - Appendix - 271-379p
ER  -