SHIMP Terence A. <br/><br/>
Integrated marketing communication in advertising and promotion. 

 - 8th 
 - New Delhi   Cengage Learning          2010 
 - xx,666p.  cm. 
<br/><br/> Bibliography: 235-243p 
<br/><br/><label>ISBN: </label>9788131516522  467.5 
<br/><br/><label>Source: </label> 829, 03/01/2014, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513, Q0/TD