TY  - BOOK
AU  - ASSAEL Henry
TI  - Consumer behavior and marketing action
SN  - 9788131500361
U1  - X:1:(S:44), N2;N8 
PY  - 1998///
CY  -  New Delhi 
PB  - Cengage Learning        
KW  - Commerce
N1  - Glossary: 283-286p
ER  -