TY  - BOOK
AU  - Singh Raghbir
TI  - Marketing and consumer behaviour
SN  - 8171001742
U1  - X:1:(S:44).2.N8, M9 
PY  - 1989///
CY  -  New Delhi 
PB  - Deep & Deep       
KW  - Consumption Economics
N1  - Bibliography:  P 250-260
ER  -