Rampal M K <br/><br/>
Service marketing    Concepts, applications and cases    

 - New Delhi   Galgotia Pub. Co. India        2000 
 - xxi,615p. Glossary p. 587-609  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51, P0