TY  - BOOK
AU  - Cilligan Colin
AU  -  Crowther Geoffrey
TI  - Advertising management
T2  - Philip Allan Textbooks Business Studies
U1  - X:513-8, M3 
PY  - 1983///
CY  -  New Delhi 
PB  - Heritage         
KW  - Advertising
N1  - Bibliography: p 207-212
ER  -