Haig Matt <br/><br/>
Brand failures   The truth about the 100 biggest branding mistakes of all time    

 - New Delhi   Kogan Page          2006 
 - xii, 260p  cm. 
<br/><br/> Bibliography P 251 
<br/><br/><label>ISBN: </label>0749446552  250.75 
<br/><br/><label>Source: </label> 104/PBD/07-08, 18/10/2007, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511, P6