TY  - BOOK
AU  - Haig Matt
TI  - Brand failures:  The truth about the 100 biggest branding mistakes of all time   
SN  - 0749446552
U1  - X:511, P6 
PY  - 2006///
CY  -  New Delhi 
PB  - Kogan Page        
KW  - Commerce
N1  - Bibliography P 251
ER  -