TY  - BOOK
AU  - Wreden Nick
TI  - Profit brand : How to increase the profitability ,accountability and   sustainability of brands   
SN  - 0749450940
U1  - X:51-8, P7 
PY  - 2007///
CY  -  New Delhi 
PB  - Kogan Page        
KW  - Commerce
N1  - Bibliography P 196-202
ER  -