Edwards Helen <br/><br/>
Creating passion brands   Getting tothe heart of branding    

 - New Delhi   Kogan Page          2006 
 - xi, 244p  cm. 
<br/><br/> Bibliography P 233-37 
<br/><br/><label>ISBN: </label>0749445432  276.25 
<br/><br/><label>Source: </label> 536/PBD/07-08, 11/01/2008, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P6