TY  - BOOK
AU  - Edwards Helen
AU  -  Day Derek
TI  - Creating passion brands:  Getting tothe heart of branding   
SN  - 0749445432
U1  - X:51-8, P6 
PY  - 2006///
CY  -  New Delhi 
PB  - Kogan Page        
KW  - Commerce
N1  - Bibliography P 233-37
ER  -