TY  - BOOK
AU  - Stahlberg Markus
AU  -  Maila Ville
TI  - Shopper marketing:  How to increase purchase decisions at the point of scale   
SN  - 9780749464714
U1  - X:51-8.5, Q2 
PY  - 2012///
CY  -  New Delhi 
PB  - Kogan Page        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -