Kapferer Jean-Noel <br/><br/>
Strategic brand management    Creating and sustaini    

 - Ed 2 
 - New Delhi   Kogan Page          1997 
 - 443p  cm. 
<br/><br/> Bibliography : P 427-435 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511-8, N7/TD