TY  - BOOK
AU  - Kapferer Jean-Noel
TI  - Strategic brand management :  Creating and sustaini   
SN  - 8175541091
U1  - X:511-8, N7/TD 
PY  - 1997///
CY  -  New Delhi 
PB  - Kogan Page        
N1  - Bibliography : P 427-435
ER  -