Marketing the professional services firm: Applying the principles and the science of marketing to the professions
- Chichester John Wiley & Sons Ltd. 2005
- x, 417p. cm.
Bibliographical references 405-407p.
0470011734 (hbd)
18441
1221, 27/03/2006, The Book Seller Textbook
Marketing Professional corporations-Marketing Service industries-Marketing Operational Research