TY  - BOOK
AU  - Young Laurie
TI  - Marketing the professional services firm: Applying the principles and the science of marketing to the professions
SN  - 0470011734 (hbd)
U1  - B2T0b8B, P5   TB 
PY  - 2005///
CY  - Chichester
PB  - John Wiley & Sons Ltd.     
KW  -  Marketing
KW  -  Professional corporations-Marketing
KW  -  Service industries-Marketing
KW  - Operational Research
N1  - Bibliographical references 405-407p
ER  -