RAMASWAMY V S Marketing management Global perspective Indian context - 5th - New Delhi Mc Graw Hill 2013 - xlv, 788p cm. Bibliography chapterwise ISBN: 9781259026416 675.75 Source: 2828, 17/03/2015, VIBHA BOOKS INTERNATIONAL General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8.2, Q3