TY  - BOOK
AU  - RAMASWAMY V S
AU  -  NAMAKUMARI S
TI  - Marketing management:  Global perspective Indian context   
SN  - 9781259026416
U1  - X:51-8.2, Q3 
PY  - 2013///
CY  -  New Delhi 
PB  - Mc Graw Hill       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -