TY  - BOOK
AU  - MULLINS John W
AU  -  WALKER Orville C
TI  - Marketing management:  A strategic decision making approach   
SN  - 9781259097201
U1  - X:8:(S:44), Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - Mc Graw Hill       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -