TY  - BOOK
AU  - WALKER Orville C.
TI  - Marketing strategy:  A decision- focussed approach.   
SN  - 9780070611436
U1  - X:8:(S:44), P6 
PY  - 2006///
CY  -  New Delhi 
PB  - McGraw Hill        
KW  - Commerce
ER  -