TY  - BOOK
AU  - CRAWFORD Merle
AU  -  BENEDETTO Anthony Di
TI  - New product management
SN  - 9780073529882
U1  - X:511-8, M7;P8 
PY  - 2008///
CY  -  New Delhi 
PB  - McGraw Hill Education       
KW  - Commerce
N1  - Bibliography Chapterwise
ER  -