TY  - BOOK
AU  - Zeithaml Valarie A
AU  -  Bitner, Mary Jo
AU  -  GREMBLER Dwayne D
TI  - Services marketing:  Integrating customer focus across the firm.   
T2  - SUNY Series, Power, Social Identity, and Education
SN  - 9781259026812
PY  - 2013///
CY  -  New Delhi 
PB  - McGraw Hill Education       
KW  - Commerce
N1  - Bibliography Chapterwise
ER  -