TY  - BOOK
AU  - PETER J. Paul
AU  -  DONNELLY James H.
TI  - Marketing management:  Knowledge and skills   
SN  - 9781259097300
U1  - X:51-8, M6;Q3/TD 
PY  - 2013///
CY  -  New Delhi 
PB  - McGraw Hill Education       
KW  - Commerce
ER  -