Zeithaml, Valarie A <br/><br/>
Services marketing   Integrating customer focus across the firm.    

 - 6th 
 - New Delhi   McGraw Hill Education         2013 
 - xxxii, 711 p.  includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce