TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mookerjee, Amit
AU  - Mothersbaugh, David L.
TI  - Consumer behavior:  Building marketing strategy   
SN  - 9789351344797
PY  - 2014///
CY  -  New Delhi 
PB  - McGraw Hill Education       
KW  - Commerce
ER  -