TY  - BOOK
AU  - Russell Frederic A, and others
TI  - Selling:  Principles and practices   
T2  - McGraw Hill Series in Marketing
SN  - 0070543534
U1  - X:514, J5;M2/TD3 
PY  - 1982///
CY  -  New Delhi 
PB  - McGraw Hill USA       
KW  - Salesmanship
ER  -