TY  - BOOK
AU  - Majumdar Ramanuj
TI  - Marketing research:  Test, applications and case studies   
SN  - 8122403387
U1  - X:51b4, N1 
PY  - 1991///
CY  -  New Delhi 
PB  - New Age International Publishers      
KW  - Marketing
N1  - Appendix: p 337-360
ER  -