Sen Gupta Soma <br/><br/>
Consumer behaviour    Dynamics of building brand equity    

 - New Delhi   New Century India         2005 
 - viii,297p  cm. 
<br/><br/> Bibliography P 281-92 
<br/><br/><label>ISBN: </label>8177080946  580.00 
<br/><br/><label>Source: </label> 431, 29/07/2006, Bright Book Service  General Book 
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), P5